In a rapidly changing  regulatory and technological environment with increasingly demanding clients, creative design and build ability expertise is required from all parts of the practice.

Collaboration is currently achieved by either face to face meetings or a hotch-potch of media such as e-mail with pictures, audio conferencing, etc., that are inadequate to accommodate design innovation and prone to misunderstandings. Apart from the significant delay in project delivery the cost of such face to face collaborative meetings may reach £5000 per meeting in the U.K. alone. The delay in applying knowledge to the client requirement affects the efficiency of the practice and can lead to satisfaction issues and lost business. It is becoming urgent for firms to understand digital transformation and how the revolutionary nuVa advanced ‘design medium’ can help businesses remain competitive in a time of massive change.